EUATC founding members, the Association of Translation Companies, one of the world's longest established language industry associations representing the interests of companies, is having a major makeover.
The ATC council is working with its secretariat on a new-look website that will provide greater functionality, and, in advance of the site's launch, it has just unveiled its updated logo. Reflecting one of the ATC's key messages - the emphasis on the provision of quality language services in an over-crowded marketplace - the new logo includes the strapline: 'Defining standards of excellence'.
Commenting, Ruth Partington, ATC Vice-Chair said: “This is only the third revamp of the association’s identity in more than 42 years since it was founded. As we are investing significantly into our new website, our shop window for the world, we saw this as an opportune moment to refresh and modernise our brand identity to ensure that it more closely reflects one of our core values."